Cookie Policy
Last Updated: October 26, 2025
1. What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies allow websites to recognize your device and store information about your preferences or past actions. This helps provide you with a better, faster, and safer experience.
2. How We Use Cookies
Waverix uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. We use cookies for the following purposes:
- Essential website functionality and security
- Remembering your preferences and settings
- Understanding how you use our website
- Improving our services and user experience
- Delivering personalized content and advertisements
- Analyzing website performance and traffic patterns
- Authenticating users and maintaining sessions
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and authentication. The website cannot function properly without these cookies.
Examples: Session cookies, authentication tokens, security cookies
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes data about which pages are visited most often, how long visitors stay on the site, and any error messages encountered.
Examples: Google Analytics, page view tracking, bounce rate measurement
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization. They remember your choices (such as language preferences or region) and provide improved, more personal features.
Examples: Language preferences, region settings, customized content display
3.4 Targeting and Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
Examples: Facebook Pixel, Google Ads, retargeting cookies, conversion tracking
3.5 Social Media Cookies
These cookies are set by social media platforms when you share content or interact with social media features on our website. They may track your browsing activity across different sites.
Examples: Facebook, Twitter, LinkedIn, Instagram sharing buttons
4. Third-Party Cookies
In addition to our own cookies, we may use various third-party cookies to report usage statistics, deliver advertisements, and provide enhanced functionality. These third parties include:
- Google Analytics: Web analytics service tracking website usage
- Google Ads: Advertising platform for targeted campaigns
- Facebook Pixel: Tracking and measurement for Facebook advertising
- LinkedIn Insight Tag: Analytics and conversion tracking
- HubSpot: Marketing automation and CRM platform
- Hotjar: Behavior analytics and user feedback
These third-party services have their own privacy policies and cookie policies. We encourage you to review their policies to understand how they collect and use your information.
5. Cookie Duration
Cookies can be either “session” or “persistent” cookies:
- Session Cookies: Temporary cookies that expire when you close your browser. They enable basic functionality during your browsing session.
- Persistent Cookies: Remain on your device for a set period or until you delete them. They remember your preferences across multiple visits and help us recognize you when you return to our website.
Most cookies we use are persistent cookies that remain on your device for varying periods, from a few hours to several years, depending on their purpose.
6. Managing Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through the following methods:
6.1 Browser Settings
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Here's how to manage cookies in popular browsers:
6.2 Opt-Out Tools
You can opt out of interest-based advertising through these industry opt-out tools:
6.3 Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6.4 Mobile Device Settings
Mobile devices offer settings to limit ad tracking:
- iOS: Settings → Privacy → Tracking → Disable “Allow Apps to Request to Track”
- Android: Settings → Google → Ads → Opt out of Ads Personalization
Important: Blocking or deleting cookies may impact your experience on our website. Some features may not function properly, and you may need to manually adjust preferences each time you visit.
7. Do Not Track Signals
Some browsers incorporate a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, our website does not respond to DNT signals, but you can still manage cookies through your browser settings.
8. Cookie Consent and Compliance
We are committed to complying with applicable data protection laws, including:
- GDPR: General Data Protection Regulation (European Union)
- CCPA: California Consumer Privacy Act (United States)
- ePrivacy Directive: Cookie Law (European Union)
When you first visit our website, we will request your consent to use non-essential cookies. You can change your cookie preferences at any time through your browser settings or by contacting us.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any material changes by posting the updated policy on this page and updating the “Last Updated” date. We encourage you to review this Cookie Policy periodically.
10. More Information
For more information about how we handle your personal data, please review our Privacy Policy.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
- Email: info@waverix.co
- Phone: +1 (404) 384-5416
- Address: Atlanta, GA
Quick Reference: Cookie Table
| Cookie Type | Purpose | Duration |
|---|---|---|
| Authentication | User login and session management | Session / 30 days |
| Analytics | Website usage tracking and analysis | 2 years |
| Preferences | Remember user settings and choices | 1 year |
| Advertising | Targeted ads and conversion tracking | 90 days - 2 years |
| Security | Fraud prevention and security | Session |