Privacy Policy

1. Introduction and Scope

Welcome to Waverix (“we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, store, share, and protect your personal information when you:

• Visit our website (waverix.co)
• Use our services and client portal
• Engage with us through email, phone, or social media
• Attend our events or webinars
• Interact with our advertisements or content

This policy applies to all information collected through our services and any related communications. By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

3. How We Use Your Information

We process your personal information for legitimate business purposes, with your consent, and to comply with legal obligations. Specifically, we use your information to:

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of recipients:

• Service Providers: Third-party vendors who perform services on our behalf (hosting, analytics, payment processing, email delivery, CRM, advertising platforms)
• Social Media Platforms: When you interact with our social media content or we run advertising campaigns
• Business Partners: Companies we collaborate with to provide services or joint marketing initiatives (with your consent)
• Professional Advisors: Lawyers, accountants, auditors, and other professional advisors
• Legal Authorities: Government agencies, law enforcement, or courts when required by law or to protect our rights
• Business Transfers: Potential buyers or investors in the event of a merger, acquisition, or sale of assets

All third parties are required to maintain the confidentiality and security of your personal information and may only use it for the specific purposes we authorize.

5. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your jurisdiction. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or other legally accepted transfer mechanisms.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (SSL/TLS) and at rest
• Secure authentication and access controls
• Regular security assessments and audits
• Employee training on data protection and security
• Incident response and breach notification procedures
• Secure backup and disaster recovery systems
• Network security and firewall protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on:

• The nature of the information and the purpose for which it was collected
• Legal, regulatory, tax, or accounting requirements
• The duration of our business relationship with you
• Whether there is a legal claim or dispute

Typical Retention Periods:

• Active client data: Duration of engagement plus 7 years
• Marketing data: Until consent is withdrawn or 3 years of inactivity
• Website analytics: 26 months
• Financial records: 7 years (legal requirement)

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information (“right to be forgotten”)
• Right to Restriction: Request limitation on how we process your information
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw previously given consent at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise these rights, please contact us at info@waverix.co. We will respond to your request within 30 days. You may be required to verify your identity before we process your request.

9. Marketing Communications and Opt-Out

You can opt out of marketing communications at any time by:

• Clicking the “unsubscribe” link in any marketing email
• Updating your preferences in your account settings
• Contacting us directly at info@waverix.co
• Opting out of targeted advertising through cookie settings or industry opt-out tools

Note that even if you opt out of marketing communications, we may still send you transactional or service-related messages (such as invoices, project updates, or important account notifications).

10. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activity. For detailed information about our use of cookies, please see our Cookie Policy.

You can control cookies through your browser settings or by using our cookie preference center. Note that disabling cookies may affect the functionality of our website.

11. Third-Party Services and Links

Our website may contain links to third-party websites, services, or applications that are not owned or controlled by Waverix. We are not responsible for the privacy practices of these third parties.

Third-Party Services We Use:

• Google Analytics (analytics)
• Facebook Pixel (advertising and analytics)
• LinkedIn Insight Tag (advertising and analytics)
• Stripe (payment processing)
• HubSpot (CRM and marketing automation)

We encourage you to review the privacy policies of any third-party services you interact with.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately. If we discover that we have collected information from a child without parental consent, we will delete that information promptly.

13. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and share
• Right to delete personal information (with certain exceptions)
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your rights

To exercise your CCPA rights, contact us at info@waverix.co or call +1 (404) 384-5416.

14. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

• Legal basis for processing your data (consent, contract, legitimate interest, or legal obligation)
• Right to withdraw consent at any time
• Right to lodge a complaint with your supervisory authority
• Right to object to automated decision-making

Our EU representative for GDPR compliance can be contacted at info@waverix.co.

15. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature. Currently, there is no industry standard for responding to DNT signals. Our website does not currently respond to DNT browser signals, but you can manage tracking through your cookie preferences and browser settings.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Post the updated policy on this page
• Update the “Last Updated” date
• Notify you via email or website notification for significant changes
• Obtain your consent if required by law

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes indicates your acceptance of the updated policy.

17. Contact Us and Data Protection Officer

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.